Gucci Opens New Store in New York's Meatpacking District
Gucci, the Italian luxury brand, has opened a new store in New York's Meatpacking District, adding to its existing three stores in the city. The new store features two levels spanning over 9,000 square feet on the corner of Ninth Avenue and 14th Street. The ground floor features an extensive selection of Gucci Beauty, shoes, handbags, luggage, and other accessories, while the top floor is dedicated to men's and women's ready-to-wear and private appointments. The store's opening coincides with Gucci's transition under new creative director Sabato de Sarno.
Federico Turconi, Gucci Americas' President and CEO, said, "This new boutique is truly one of a kind, with the most unique design to date. The second-floor VIP room and unique fabrications seen throughout the space embody Gucci's creative energy." The store's design uses grid-patterned metal mesh ceilings, reflecting the industrial character of the Meatpacking neighborhood, and features sustainable materials like Demetra, an animal-free textile made from sustainable and renewable sources, and Silipol, an innovative cement made of natural elements.
The new Meatpacking store is Gucci's 103rd location in North America, comprising 73 freestanding stores and 30 leased departments in retailers like Saks Fifth Avenue and Nordstrom. Gucci's commitment to sustainability is reflected in its stores' designs, as it has been LEED certified since 2009, with plans to extend LEED certification to all 380 of its eligible directly operated stores by 2025.
The boutique's opening in the Meatpacking District is a nod to the area's "eclecticism, vibrancy, and creative energy." The store boasts a '70s-inspired aesthetic with decor emboldened by pop colors, mirrored surfaces, and midcentury vintage furniture. Gucci's commitment to sustainability and using eco-friendly materials is evident in the design choices, making the Meatpacking store a unique shopping experience.
Gucci's new store in the Meatpacking District is smaller than its Fifth Avenue location, which spans over 46,000 square feet. However, the Meatpacking store's unique design and sustainable features make it stand out in the crowded fashion retail landscape. The store's furnishings include restored secondhand pieces, and surfaces are decorated with more environmentally friendly fabrics and materials like Demetra. The brand's commitment to sustainability and innovation makes the Meatpacking store a must-visit for fashion-conscious shoppers in New York City.
